Its the latest portable media player from iRiver, the P.ple P10. First introduced at CES 2008, the P10 was expected to release Q1 2008, but iRiver was a little late in their delivery. Regardless, the company has now officially launched their iPod Touch rival in two forms: The iRiver P10 Standard ($328) and Pro ($398).

Specification:

• both models sport a 600MHz processor running a stripped down version of Windows CE
• 4-inch TFT touch screen
• 800x480 pixel resolution
• e-book reader
• 33GB hard drive
• support PDF, Word and Excel files
• can playback Flash, MPEG, WMA, XivD, MP3, and WAV file formats.

However, the P10 Pro adds an electronic dictionary (in English, Chinese, and Japanese) and a DMB digital TV tuner that’s only usable in Korea.

Interestingly, the device has no physical buttons beyond the power and volume controls. It also utilizes a flash based UI that allows users to rearrange and organize the menu as they desire. But in all honestly, the top horizontal menu sure bares a strong resemblance to the iPod’s own, but being able to customize the main menu screen will surely be a welcomed feature.

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